Portland Timbers Ad Campaign

 I'm not much of a soccer fan, but I want to be.  The Portland Timbers will soon be playing their first season as an MLS franchise, and they are ramping up their advertising.  I think it's one of the coolest ad campaigns I have seen in some time.

Their billboards feature local Timbers fans holding saws, axes, and chainsaws while wearing their game faces.  To me, it looks like a very "Portland" campaign, and I think it even resonates with those of us who have never been to a Timbers game.  The fans look like fun people so I have a hunch the games are pretty fun, too.  The Timbers website has a post about the campaign as well as profiles on some of their fans turned models here.

You can view the rest of the photos on Lisa's Flickr page.  She was nice enough to let me share a few with you.  If you are interested on where they are placed around the city she has the location called out with each photo.

Jeremy and I are going to check out a few games this coming season. I'm excited!
-Kira